Jim Sawyer is Chief Scientist at Elicit. The company's resident savant, Jim is responsible for the artistic application of Elicit’s customer science. From evaluating the state of customer data and analytics systems to developing customized segmentation, Jim leads a team of data scientists to bring customers to life through data. He has over 20 years of experience in analytics, a Stanford B.A.S. in Mathematical and Computational Sciences and a Georgia Tech M.S. in Industrial and Systems Engineering. Elicit's Fortune 500 clients include Southwest Airlines, Fossil, GameStop, Sephora, BevMo!, HomeAway, Best Buy and Pier 1 Imports.
Predictive Intelligence Will Never Fully Be Automated
There’s been a lot of buzz in the marketing industry — not to mention in the mainstream media — about the growing power of “machine intelligence.” But the science of [...]
Moving Beyond Next: Predictive Intelligence and the Customer Lifecycle
“Predictive intelligence” has rapidly gained a position of prominence on the ever-expanding list of retail and marketing buzzwords. Behind the hype, however, is a powerful capability: using computer models to [...]