Jim Sturdivant


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Maxifier CEO Jonathon Shaevitz on Ad Optimization

Publishing

Forbes.com announced Thursday that it has begun using Maxifier's adMAX technology to enhance ad campaign performance optimization.

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Media Companies Band Together to Offer Digital Advertising, Daily Deals

Emerging Tech

Eight major media companies announced yesterday they are joining forces to provide a digital advertising and daily deals service to audiences.

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Postal Reform Bill Bodes Well For Periodicals Industry

Publishing

According to at least some publishing industry groups and analysts, the postal reform bill introduced Wednesday in the U.S. Senate would be good for both the Postal Service and periodicals [...]

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Ziff Davis CEO Weitzner Says Move to All Digital Reflects a ‘Tipping Point’

Publishing

Ziff Davis' decision to stop publishing print editions may have grabbed headlines, but the company's forward-looking plans to strengthen its brands in the digital media space may have a more [...]

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Amazon Unveils Kindle Fire Tablet, Two Other New E-Readers

Publishing

Amazon.com today unveiled its long-awaited color tablet, the Amazon Kindle Fire, at an event in New York that also saw the introduction of two new e-readers.

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RapidBuyr’s Kevin Wells on Why Publisher Leads Are a Natural Fit For Daily Deals

Publishing

For business-to-business publishers, the recent popularity of "daily deals" coupon services provides a new way to leverage valuable leads.

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A Trailblazing Travel Mag

Publishing

Afar Media founders Greg Sullivan and Joe Diaz decided to form a media company built on a shared passion for travel that goes beyond guidebook checklists and tourist haunts.

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My (Re)generation: Paste’s Nick Purdy on the Fall and Rise of a Music Magazine

Emerging Tech

When Paste Magazine announced it was folding its print edition in September 2010, most probably assumed they had seen the last of the acclaimed music journal.

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RR Donnelley Now Running a Newsstand

Emerging Tech

With its purchase of digital content provider LibreDigital, RR Donnelley is getting into the business of selling periodicals direct to consumers online.

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To Improve Search, ‘Forget About the Search Engines’

Emerging Tech

An MPA Digital session dealt with the effects of the Google update and the increasing importance of social media and multiplatform content to an SEO strategy.

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Content Aggregation: 
Boon or Bane 
for Publishers?

Publishing

In March, The New York Times Executive Editor compared the Huffington Post's business model—based mostly on aggregating news content—to piracy.

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Can Digital Editions Be Sexy?

Publishing

15 great 
strategies for increasing sexiness (OK, appeal), engaging the audience, driving ad revenue, tapping multiple versions and more!

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Digital Poised to Drive Consumer, B2B Markets, According to PwC Report

Publishing

Digital is poised to become the principal driver of new advertising revenue and product development in consumer and business-to-business publishing.

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Is Your Company Structure Holding You Back?

General

If reorganization strategies are not well-planned and articulated, it can leave all concerned struggling to find their feet.

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The Printer’s Promise: We’ve Changed

Publishing

The story for printers in 2011 has been one of diversification. A desire to meet shifting publishing needs has led printers to embrace new facets of production.