Joe Chernov is the chief marketing officer of InsightSquared, a sales intelligence startup in Boston.
The Key to Mastering Marketing Attribution? Aim for Consistent Imperfection
Performance on advertising channels isn’t linear, making perfection nearly impossible.
Opinion, Promoted Tweets Edition: A Marketer’s Conflict—Advertising on Twitter
I am conflicted. It's as if I have a pocket-sized devil on one shoulder and a diminutive angel on the other. The one with a pitchfork is prodding me to [...]