Joe Keenan

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.


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The Amazon Effect: How Retailers View Amazon’s Position in the Marketplace

Ecommerce

Here, we feature a chart from "The Amazon Effect" report that depicts how retailers view Amazon's position in the marketplace relative to their business.

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Inside Sephora’s Formula for Creating Experiential Retail

Performance Marketing

Calvin McDonald, president and CEO, Sephora Americas, opened his keynote presentation at Shoptalk in Las Vegas with a simple question for the audience: Can a retailer truly be experiential?

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Retail CEOs Head to Washington to Fight Proposed Border Tax

Performance Marketing

Chief executives of some of the country's largest retailers, including Target, Gap, Best Buy and Autozone, headed to Washington, D.C. yesterday to make their case that a controversial tax on [...]

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L.L.Bean Sees Anti-Trump Customer Boycott

Performance Marketing

L.L.Bean is in the middle of a political skirmish over its namesake heiress and her support of President-elect Donald Trump.

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Amazon Plans to Open Convenience Stores

Ecommerce

According to The Wall Street Journal, Amazon.com plans to open convenience stores that sell milk, produce and other consumables, as well as drive-up destinations where shoppers can have their orders [...]

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Why You Should Be Wary of Orders From Indonesia

Emerging Tech

Fraudulent orders are a concern for all online retailers, and for good reason. According to a study from LexisNexis, annual fraud costs reached $32 billion in 2014, a 38 percent [...]

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How Financial Institutions Connect With Omnichannel Consumers

Performance Marketing

Providing a seamless experience for consumers in every channel they interact with your brand is a goal for most companies. Easier said than done, but the financial industry has done [...]

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Personalization Strategies to Drive Online Sales

Email Marketing

In tomorrow's Retail Online Integration webinar, Personalizing the Online Shopping Experience — Thinking Beyond %%FirstName%% (register for free here!), David Pyrzenski, a product consultant for digital marketing technology provider Silverpop, [...]

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A Q&A With Jay Jhun on All Things Mobile Email

Email Marketing

In advance of next month's All About eMail Virtual Conference & Expo, I sent a few questions to the event's closing keynote speaker, Jay Jhun, the vice president of strategic [...]

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Native App Optimization Platform Leaves A View From My Seat Sitting Pretty

Mobile

With consumers increasingly using their mobile phones for most any task (e.g., shopping, banking, checking emails, etc.), they've come to expect the same seamless experience on their smartphones as they [...]

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5 Email Marketing Trends for 2013 and Beyond

Email Marketing

In his midday keynote presentation at last week's All About eMail Live! conference in Atlanta, David Daniels, CEO and co-founder of The Relevancy Group, a provider of marketing consulting and research services, highlighted [...]

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Hawthorne’s Pizza Uses Digital Coupon Solution to Grow Sales

Performance Marketing

Hawthorne's Pizza, a five-store chain in Charlotte, NC, wanted to grow its business through new customer acquisition as well as increasing the spend of customers already frequenting its restaurants.

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Email Marketing’s Evolution in a Mobile World

Email Marketing

With smartphones seemingly glued to consumers' hands, marketers have realized they need to leverage the mobile devices in order to reach their customers and prospects. This is most definitely true [...]

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Online Video Helps Lenovo Drive Traffic, Increase Conversions

General

Using video as a marketing tool wasn't a novel idea for Lenovo when it approached SundaySky, an online video platform provider, to inquire about its services. The technology company had [...]

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How Segmentation Leads to More Profitable Email Marketing Programs

Email Marketing

In a keynote presentation at the Retail Email Exchange conference in San Diego, Kevin Hillstrom, president of MineThatData, a cross-channel retail marketing consulting firm, discussed how segmenting your customers based [...]