Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
The Amazon Effect: How Retailers View Amazon’s Position in the Marketplace
Here, we feature a chart from "The Amazon Effect" report that depicts how retailers view Amazon's position in the marketplace relative to their business.
Inside Sephora’s Formula for Creating Experiential Retail
Calvin McDonald, president and CEO, Sephora Americas, opened his keynote presentation at Shoptalk in Las Vegas with a simple question for the audience: Can a retailer truly be experiential?
Retail CEOs Head to Washington to Fight Proposed Border Tax
Chief executives of some of the country's largest retailers, including Target, Gap, Best Buy and Autozone, headed to Washington, D.C. yesterday to make their case that a controversial tax on [...]
How Financial Institutions Connect With Omnichannel Consumers
Providing a seamless experience for consumers in every channel they interact with your brand is a goal for most companies. Easier said than done, but the financial industry has done [...]
Personalization Strategies to Drive Online Sales
In tomorrow's Retail Online Integration webinar, Personalizing the Online Shopping Experience — Thinking Beyond %%FirstName%% (register for free here!), David Pyrzenski, a product consultant for digital marketing technology provider Silverpop, [...]
Native App Optimization Platform Leaves A View From My Seat Sitting Pretty
With consumers increasingly using their mobile phones for most any task (e.g., shopping, banking, checking emails, etc.), they've come to expect the same seamless experience on their smartphones as they [...]
Hawthorne’s Pizza Uses Digital Coupon Solution to Grow Sales
Hawthorne's Pizza, a five-store chain in Charlotte, NC, wanted to grow its business through new customer acquisition as well as increasing the spend of customers already frequenting its restaurants.
Online Video Helps Lenovo Drive Traffic, Increase Conversions
Using video as a marketing tool wasn't a novel idea for Lenovo when it approached SundaySky, an online video platform provider, to inquire about its services. The technology company had [...]
How Segmentation Leads to More Profitable Email Marketing Programs
In a keynote presentation at the Retail Email Exchange conference in San Diego, Kevin Hillstrom, president of MineThatData, a cross-channel retail marketing consulting firm, discussed how segmenting your customers based [...]