John Bonanno is a senior analyst at IAS. Prior to joining IAS, John explored the effectiveness of television commercials as a senior research analyst at Nielsen and performed best practice research within CEB's Strategy and Innovation department.
News of the Impeachment Hasn’t Affected Most Brands’ Suitability Strategies—Yet
Many seem more concerned with blacklisting specific countries for now.
Following Canada’s Example to See How Brands Advertise Following Marijuana Legalization
The consensus? Not too much of a change—yet.