Portrait of John Larson

John Larson

John Larson is the senior partner at John Larson & Company, a pioneer in the field of customer loyalty and the author of Capturing Loyalty.


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How Greeting Consumers in Stores Can Lead to a Boost in Sales and Retain a New Audience After Holidays

Brand Marketing

Buyers appreciate when they're personally addressed by brands.

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How to Stand Out and Retain New Consumers in the Back-to-School Shopping Chaos

Brand Marketing

Stores have only gotten bigger with more product stocked than ever.

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How to Use Loyalty Programs to Target a Brand’s Most Devoted Consumers

Creativity

Connecting with the most satisfied users will often yield the best results.