This is a Profile

John Ounpuu

  • John Ounpuu is a co-founder and partner at Modern Craft, a Vancouver-based marketing consultancy focused on helping brands keep pace with modern customers.


    This is a Profile

    The Internal Components That Make a Successful Brand Reinvention

    Brand Marketing

    It's not all about the outward appearances.

    This is a Profile

    While the Quick Fix Is Alluring, There’s Usually a Better Option That Will Have a Greater Payoff

    Brand Marketing

    Focus on taking small steps to find a solution.

    This is a Profile

    6 Steps for Overcoming Marketing Anxiety and Forging a Lasting Bond With Consumers

    Brand Marketing

    The industry is on a precipice, but there's a silver lining to that dark cloud.