This is a Profile

John Snyder

John Snyder is the CEO of Grapeshot, a global contextual intelligence provider in the ad tech marketplace.


This is a Profile

Thanks to GDPR, Marketers Will Wield Data Like a Scalpel, Not a Broadsword

Brand Marketing

General Data Protection Regulation will push brands to earn consumers' trust.

This is a Profile

How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Brand Marketing

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for are actually viewed by real people.