Jon Suarez-Davis is svp, marketing innovation and CMO programs for Salesforce and a member of the Adweek Advisory Board.
Why Brands Need to Focus on Value Creation Over In-Housing
There needs to be a combined effort of people, processes and tech.
How Mastering Customer Identity Will Help Your Brand Win
To help in the new marketing battleground.
How to Build Consumer Trust in the Fourth Industrial Revolution
Marketers must invest in consumer rights, transparency, AI and more to find a personalization balance.
How to Become a Trusted Consumer Engagement Brand
By focusing on fostering trust and utilizing technology.
5 Trends That Will Propel Brands Forward in 2018 and Beyond
Is it the dawn of a new golden age for marketers?