Juan Isaza is the strategic planning and social media vp at DDB Latina, DDB Worldwide division that brings together the markets of Latin America, Spain and the U.S. Hispanic market. He has been a member of the DDB Strategic Global Council Futures Group since 2009.
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For the increasingly aware consumer, cheap means that someone else is paying: the worker in a sweatshop—or, ultimately, our planet.
How Social Media Will Factor Into the Next Presidential Election
Many candidates could be better utilizing their platforms.
Brands in Latin America Will Try to Touch on More Politicized Topics
It’s almost impossible for them to avoid doing so.