Justin Kline
Justin Kline is co-founder of Markerly.
3 Unexpected Lessons From the ‘Dreams’ TikTok
Be willing to consider the unconventional with viral trends.
What Brands Should Know in the (Unlikely) Event of a TikTok Ban
It’s crucial to be aware of how a TikTok ban would impact their customers and selling strategy, and to develop a plan of action that makes sense.
What’s Ahead for Marketers and Influencers in 2018?
Performance Marketing
Opinion: Brands must keep a keen eye out for trends and be ready to shift their strategies.
New Features for Holiday Influencer Marketing on Snapchat, Instagram and Facebook
During the holidays, brands need to be able to reach engaged customers to transform interest into purchases. And there are new, influencer-friendly social media features on Facebook, Instagram and Snapchat [...]
Working With Influencers in a Polarized World
Influencers often come with opinions on topics beyond just the items in their sponsored posts. We are seeing this in today’s highly polarizing social environment: Individuals from all industries and [...]
Avoiding Influencer Marketing Controversy in a Heated Social and Political Environment
Performance Marketing
Opinion: If one of your influencers shares a post supporting a controversial news item, how do you handle the immediate and generally harsh backlash that ensues?
How to Create Your Own White-Labeled Influencer Networks
Performance Marketing
Opinion: Bringing outsourced technology and services in-house is nothing new to brands and agencies that want to take control of their advertising and marketing efforts.