Portrait of Justin Kline

Justin Kline

Justin Kline is co-founder of Markerly.

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3 Unexpected Lessons From the ‘Dreams’ TikTok

Voice

Be willing to consider the unconventional with viral trends.

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What Brands Should Know in the (Unlikely) Event of a TikTok Ban

Voice

It’s crucial to be aware of how a TikTok ban would impact their customers and selling strategy, and to develop a plan of action that makes sense.

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What’s Ahead for Marketers and Influencers in 2018?

Performance Marketing

Opinion: Brands must keep a keen eye out for trends and be ready to shift their strategies.

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New Features for Holiday Influencer Marketing on Snapchat, Instagram and Facebook

Platforms

During the holidays, brands need to be able to reach engaged customers to transform interest into purchases. And there are new, influencer-friendly social media features on Facebook, Instagram and Snapchat [...]

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Working With Influencers in a Polarized World

Platforms

Influencers often come with opinions on topics beyond just the items in their sponsored posts. We are seeing this in today’s highly polarizing social environment: Individuals from all industries and [...]

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Avoiding Influencer Marketing Controversy in a Heated Social and Political Environment

Performance Marketing

Opinion: If one of your influencers shares a post supporting a controversial news item, how do you handle the immediate and generally harsh backlash that ensues?

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How to Create Your Own White-Labeled Influencer Networks

Performance Marketing

Opinion: Bringing outsourced technology and services in-house is nothing new to brands and agencies that want to take control of their advertising and marketing efforts.