Portrait of Kaila Mathis

Kaila Mathis

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.


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Independent Ad-Tech Firm Captify Nabs Ex-Comcast Exec as CRO

Ad Tech & Mar Tech

Brendan Condon, with 35 years of experience in TV advertising, is joining the search intelligence company.

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Target’s New Holiday Campaign Encourages Consumers to Find Meaning in the Simple Moments

Brand Marketing

Target's holiday campaign leans on simplicity.

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Sam’s Club Lets Customers Do Their Holiday Shopping in the Iconic Griswold Family Home

CPG

Sam's Club recreated the nostalgic house from National Lampoon’s Christmas Vacation and filled it with purchasable seasonal items.

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Good Humor Recruits RZA to Replace Ice Cream Truck Jingle With Racist Roots

Brand Marketing

Good Humor's new jingle from RZA is void of prejudiced implications.

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Brands Want Celebrity Spokespeople to Be Political Now

Diversity, Equity and Inclusion

Why the industry has decided to get off the sidelines.

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Kraft Heinz Taps White Claw Marketer as Chief Growth Officer

Brand Marketing

Kraft Heinz has made three additions to its U.S. leadership team with the appointments of Cory Onell as president of sales, Sanjiv Gajiwala as chief growth officer and Stephanie Peterson [...]

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Versed Skincare Taps Female Athletes for Its Latest Product Drop

CPG

The clean beauty brand specializes in affordable skincare.

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Sour Patch Kids Opens First-Ever Interactive Candy Shop in New York

Life in Quarantine

The candy brand is partnering with retailer IT'SUGAR to operate the store.

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Airbnb Is Renting Out Blockbuster’s Last Location for a Heavy Dose of ’90s Nostalgia

Brand Marketing

As a thank you to its community for supporting the store throughout the pandemic, Blockbuster’s last location is offering up its space on Sept. 18, 19 and 20 to four [...]

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Kroger Introduces Online Marketplace to Compete With Amazon and Walmart

CPG

The retailer is expanding its ecommerce platform with the help of third-party sellers.

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How Marketers Can Adjust to New Consumer Behaviors

Adapting to Crisis

Targeting the right audiences, spending wiser and shifting your messaging are key.

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Aldo Teams Up With TikTok Stars to Encourage Fans to ‘Step Into Love’

Brand Marketing

The retailer's latest campaign includes a challenge for users to participate in for a chance at $5,000.

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New York Cult Favorite Levain Bakery Is Coming to Grocery Stores

CPG

The bake shop's famous cookies will be available in the frozen foods aisle.

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People Are Feeling More Emboldened to Travel Due to Flexible Schedules

Travel

Families working from home or partaking in virtual learning are looking for a vacation and a change of scenery.

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Cheetos Mac ‘N Cheese Shakes Up a Home-Cooking Staple

CPG

Cheetos Mac 'N Cheese comes in three flavors: Bold & Cheesy, Flamin' Hot and Cheesy Jalapeño.