Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.
Consumers Want Brands to Make Shopping Fun and Reflect Their Values
A new report from Future Commerce outlines what matters to shoppers in 2021.
In Pringles’ 2021 Super Bowl Ad, Flavor Stacking Is More Captivating Than Space Flight
It's the brand's fourth year in a row in the Big Game.
More Than Half of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results
A new report from StrategyBox surveyed 100 industry executives.
Industry Titans Sponsor Students for Brandweek Sports Marketing Summit
Initiative works to drive diversity and accessibility.
Independent Ad-Tech Firm Captify Nabs Ex-Comcast Exec as CRO
Brendan Condon, with 35 years of experience in TV advertising, is joining the search intelligence company.
Target’s New Holiday Campaign Encourages Consumers to Find Meaning in the Simple Moments
Target's holiday campaign leans on simplicity.
Sam’s Club Lets Customers Do Their Holiday Shopping in the Iconic Griswold Family Home
Sam's Club recreated the nostalgic house from National Lampoon’s Christmas Vacation and filled it with purchasable seasonal items.
Good Humor Recruits RZA to Replace Ice Cream Truck Jingle With Racist Roots
Good Humor's new jingle from RZA is void of prejudiced implications.
Brands Want Celebrity Spokespeople to Be Political Now
Why the industry has decided to get off the sidelines.
Kraft Heinz Taps White Claw Marketer as Chief Growth Officer
Kraft Heinz has made three additions to its U.S. leadership team with the appointments of Cory Onell as president of sales, Sanjiv Gajiwala as chief growth officer and Stephanie Peterson [...]