Portrait of Kaila Mathis

Kaila Mathis

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.

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Consumers Want Brands to Make Shopping Fun and Reflect Their Values

2021 Outlook

A new report from Future Commerce outlines what matters to shoppers in 2021.

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More Than Half of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results

Brand Marketing

A new report from StrategyBox surveyed 100 industry executives.

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Industry Titans Sponsor Students for Brandweek Sports Marketing Summit

Sports Marketing

Initiative works to drive diversity and accessibility.

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Independent Ad-Tech Firm Captify Nabs Ex-Comcast Exec as CRO

Ad Tech

Brendan Condon, with 35 years of experience in TV advertising, is joining the search intelligence company.

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Target’s New Holiday Campaign Encourages Consumers to Find Meaning in the Simple Moments

Brand Marketing

Target's holiday campaign leans on simplicity.

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Sam’s Club Lets Customers Do Their Holiday Shopping in the Iconic Griswold Family Home

CPG

Sam's Club recreated the nostalgic house from National Lampoon’s Christmas Vacation and filled it with purchasable seasonal items.

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Good Humor Recruits RZA to Replace Ice Cream Truck Jingle With Racist Roots

Brand Marketing

Good Humor's new jingle from RZA is void of prejudiced implications.

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Brands Want Celebrity Spokespeople to Be Political Now

Diversity, Equity and Inclusion

Why the industry has decided to get off the sidelines.

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Kraft Heinz Taps White Claw Marketer as Chief Growth Officer

Brand Marketing

Kraft Heinz has made three additions to its U.S. leadership team with the appointments of Cory Onell as president of sales, Sanjiv Gajiwala as chief growth officer and Stephanie Peterson [...]