Kaila is an intern for Adweek on the Brand Marketing team, and covers news in brand marketing and retail. She is a rising senior at Villanova University pursuing a degree in PR & Advertising and Journalism.
Aldo Teams Up With TikTok Stars to Encourage Fans to ‘Step Into Love’
The retailer's latest campaign includes a challenge for users to participate in for a chance at $5,000.
New York Cult Favorite Levain Bakery Is Coming to Grocery Stores
The bake shop's famous cookies will be available in the frozen foods aisle.
People Are Feeling More Emboldened to Travel Due to Flexible Schedules
Families working from home or partaking in virtual learning are looking for a vacation and a change of scenery.
Cheetos Mac ‘N Cheese Shakes Up a Home-Cooking Staple
Cheetos Mac 'N Cheese comes in three flavors: Bold & Cheesy, Flamin' Hot and Cheesy Jalapeño.
T-Pain Markets TP With Cottonelle on Animal Crossing
The hygiene company teams up with quarantine's biggest video game hit.
CVS Is the First National Retailer to Accept PayPal and Venmo
QR codes allow in-store shoppers to pay touch-free.
This Ratings Tool Lets Investors See Companies’ Sustainability Score
Environmental policies are increasingly important to consumers.
Gen Z Prioritizes Brand Values and Influencer Endorsements in Shopping
Gen Z shops differently than previous generations, with higher emphasis placed on personal connections than sales.
Citizen Verizon Assemblies Aim to Hold CEOs Accountable for Social Justice
Executives from Ben & Jerry's, HP and WW attended the first virtual panel.
American Eagle Is Proving That It Really Understands Generation Z
The brand is meeting young people where they spend most of their day: TikTok.