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Kaila Mathis

  • Kaila is an intern for Adweek on the Brand Marketing team, and covers news in brand marketing and retail. She is a rising senior at Villanova University pursuing a degree in PR & Advertising and Journalism.


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    Aldo Teams Up With TikTok Stars to Encourage Fans to ‘Step Into Love’

    Brand Marketing

    The retailer's latest campaign includes a challenge for users to participate in for a chance at $5,000.

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    New York Cult Favorite Levain Bakery Is Coming to Grocery Stores

    CPG

    The bake shop's famous cookies will be available in the frozen foods aisle.

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    People Are Feeling More Emboldened to Travel Due to Flexible Schedules

    Travel

    Families working from home or partaking in virtual learning are looking for a vacation and a change of scenery.

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    Cheetos Mac ‘N Cheese Shakes Up a Home-Cooking Staple

    CPG

    Cheetos Mac 'N Cheese comes in three flavors: Bold & Cheesy, Flamin' Hot and Cheesy Jalapeño.

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    T-Pain Markets TP With Cottonelle on Animal Crossing

    Adapting to Crisis

    The hygiene company teams up with quarantine's biggest video game hit.

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    CVS Is the First National Retailer to Accept PayPal and Venmo

    Adapting to Crisis

    QR codes allow in-store shoppers to pay touch-free.

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    This Ratings Tool Lets Investors See Companies’ Sustainability Score

    Sustainability

    Environmental policies are increasingly important to consumers.

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    Gen Z Prioritizes Brand Values and Influencer Endorsements in Shopping

    Data & Insights

    Gen Z shops differently than previous generations, with higher emphasis placed on personal connections than sales.

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    Citizen Verizon Assemblies Aim to Hold CEOs Accountable for Social Justice

    Diversity & Inclusion

    Executives from Ben & Jerry's, HP and WW attended the first virtual panel.

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    American Eagle Is Proving That It Really Understands Generation Z

    Fashion

    The brand is meeting young people where they spend most of their day: TikTok.