Portrait of Kaila Mathis

Kaila Mathis

Kaila is an intern for Adweek on the Brand Marketing team, and covers news in brand marketing and retail. She is a rising senior at Villanova University pursuing a degree in PR & Advertising and Journalism.


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Aldo Teams Up With TikTok Stars to Encourage Fans to ‘Step Into Love’

Brand Marketing

The retailer's latest campaign includes a challenge for users to participate in for a chance at $5,000.

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New York Cult Favorite Levain Bakery Is Coming to Grocery Stores

CPG

The bake shop's famous cookies will be available in the frozen foods aisle.

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People Are Feeling More Emboldened to Travel Due to Flexible Schedules

Travel

Families working from home or partaking in virtual learning are looking for a vacation and a change of scenery.

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Cheetos Mac ‘N Cheese Shakes Up a Home-Cooking Staple

CPG

Cheetos Mac 'N Cheese comes in three flavors: Bold & Cheesy, Flamin' Hot and Cheesy Jalapeño.

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T-Pain Markets TP With Cottonelle on Animal Crossing

Adapting to Crisis

The hygiene company teams up with quarantine's biggest video game hit.

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CVS Is the First National Retailer to Accept PayPal and Venmo

Adapting to Crisis

QR codes allow in-store shoppers to pay touch-free.

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This Ratings Tool Lets Investors See Companies’ Sustainability Score

Sustainability

Environmental policies are increasingly important to consumers.

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Gen Z Prioritizes Brand Values and Influencer Endorsements in Shopping

Data & Insights

Gen Z shops differently than previous generations, with higher emphasis placed on personal connections than sales.

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Citizen Verizon Assemblies Aim to Hold CEOs Accountable for Social Justice

Diversity & Inclusion

Executives from Ben & Jerry's, HP and WW attended the first virtual panel.

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American Eagle Is Proving That It Really Understands Generation Z

Fashion

The brand is meeting young people where they spend most of their day: TikTok.

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Marriott and Hilton Hotels in California Are Using Robots for Room Deliveries

Life After Lockdown

Automated technology is helping to keep hospitality areas safe in the pandemic.

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The Bugatti Baby II Is a Luxury Ride for Kids With Racing Pedigree

Auto

The battery-powered car, modeled after the Type 35 race car, will cost up to $74,500.

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Domino’s Offers a Year of Free Pizza to the Best Home Filmmaker

Food & Beverage

The winning video will be voted in by fans online in September, and may be featured in a commercial.

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What Brands Can Do to Foster More Inclusive Workplaces

Brand Marketing

Companies are creating customized work opportunities for developmentally disabled employees.

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Toyota Motor Europe Has a New Visual Identity to Position Itself for the Future

Auto

Carmaker worked with The&Partnership to modernize its look.