Kaleigh Moore

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Curated Marketplaces Are Helping Consumers Discover Sustainable Brands

Sustainability

Eco-conscious shoppers increasingly want to buy products from companies with sustainability built into their business models.

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Adidas Ramps Up Sustainability Efforts With Increased Focus on Recycled Materials

Brand Marketing

The brand is committed to only using eco-friendly elements in products by 2024.

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Waitlisting: A Retailer’s Secret Weapon for Demand Management and Buzz Building

Brand Marketing

Selling out of a product can be both a negative and a positive.

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Legacy Swimwear Brands Step Up Sustainability Efforts to Compete With DTCs

Brand Marketing

These goals can be a competitive advantage.