Kasha Cacy, Global CEO, ENGINE
Why This Agency CEO Isn’t Rushing Back to the Office
In March, I just couldn’t believe that we could be as effective an organization if our people were working from bedrooms, dining rooms, living rooms and back porches. I’m learning now that I was completely wrong.
To Make Programmatic Targeting Better, First Learn Its Dirty Secrets
Digital and programmatic love behavior data. Many believe it’s a purer kind of data because it’s about what people do and not what they say. This is true. But it is also limited.