This is a Profile

Kat Gordon

Kat Gordon is the founder of The 3 Percent Movement.


This is a Profile

5 Stages in Addressing #TimesUp Advertising

Voice

The industry is on a precipice after 180 C-level women came forward to start a movement.

This is a Profile

An Open Letter to the AAF President on the Ridiculousness of All-Male, All-White Juries

Brand Marketing

Dear Mr. James Edmund Datri,

The year is 2016. Or it was, last I checked. Yet seeing the lineup that the Chicago Advertising Federation put together for this year's American Advertising Awards judging, I wondered if it might be 1955:

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One of Ashley Madison’s Biggest Failures Was How Abysmally It Marketed to Women

Brand Marketing

Let's leave the feds to arrest the hackers (and they should), the lawyers to determine liability for Ashley Madison's false claims (and they should), and the reputation experts to protect the exposed (and they should).

This is a Profile

For Women in Tech, Femininity Isn’t the Enemy

Digital

Goodness, some people sure were fired up about the free manicures, hair and makeup that were offered to female attendees at SXSW at the Ipsos Girls' Lounge:

 

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Super Bowl Ads Low on Testosterone, High on Cultural Awareness

Brand Marketing

Can you hear that? That's the sound of the National Football League breathing a huge sigh of relief that advertisers still want to sidle up to the Super Bowl buffet, after a rocky year that gave "let's go to the videotape" entirely new meaning.

This is a Profile

Women Are the Dominant Media Voice During the Super Bowl

Brand Marketing

Bow your heads, folks. Let’s have a moment of silence for the end of an era— that of Monday-morning quarterbacking. How antiquated it seems to have to wait until the game’s guacamole dip has browned to share key takeaways about the ads.