Portrait of Katherine White

Katherine White

Katherine White holds the professorship in consumer insights, prosocial consumption and sustainability and is a professor in the marketing and behavioral science division at the UBC Sauder School of Business. She is also the academic director of the Peter P. Dhillon Centre for Business Ethics.

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Consumers’ Preferences Toward Eco-Friendly Products Boil Down to How Their Brains Are Wired

Brand Marketing

Abstract thinkers tend to be more concerned with the future.