Kathy Delaney is the global chief creative officer of Publicis Health/Saatchi & Saatchi Wellness.
Agency Creative Teams Need to Be Rebuilt With People Who Aren’t Versed in Advertising
It helps provide much-needed outside perspectives.
Healthcare’s Revolution Includes More Empathy and Prioritizing a Patient-Centric Approach
Consumers are more empowered and want an experience that centers on them as the patient.
How Wellness Culture Has Altered Marketing for Both Agencies and Brands
It's not a space reserved for health, beauty and fitness companies anymore.