Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

Dove Chocolate Is Building a Safe, Secure Marketplace for Women in West Africa

It's part of the brand's celebration of International Women's Day.

What Does It Take to Be a Meaningful Brand in 2019?

Havas Media's study shares tips and the top 10 globally.

Chobani Is Dropping a Colorful Clothing Line for Its Kids Yogurt Brand

It's using merchandise to elevate a newly launched product.

As the Hemp-CBD Industry Booms, Here’s What Brands Need to Know About the Trend

What landmines marketers need to avoid to prosper

What Weight Watchers’ Bleak Outlook for 2019 Signals About the Old-School Diet Brand’s Future

Some experts suggest WW may have pivoted too much and too dramatically.

Bud Light Says Trolling Competitors Increased Transparency and Interest in Beer Ingredients

Related Google searches shot up after the brand's Super Bowl spot aired.

Nike Stock Takes a Hit After Duke Star Player Zion Williamson’s Shoe Splits on the Court

Shares were down roughly 1 percent this morning.

Burberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runway

The luxury fashion brand showed the piece during its London Fashion Week show.

Why This Chocolate Company Is Proud of Using GMO-Friendly Ingredients

Ethos Chocolate hopes to educate consumers on the benefits of GMO farming.

What Successful Organizations Do to Create Diverse Workforces and Inclusive Cultures

Jopwell's co-founder and CEO shares some best practices for companies to improve on inclusivity.