Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

This Shop’s Name Is an Ode to the New York Public School System

PS260 launched shortly after 9/11, "a time we wanted to feel rooted" in the city, said Zarina Mak.

Unilever CEO Paul Polman Is Retiring After 10 Years With the Brand

Current president of beauty and personal care will take over in 2019.

NBA CMO Pam El Announces Plans to Retire at the End of 2018

She first joined the organization in 2014.

Spotify Unearths More Weird, Wonderful Data About Your Playlists and Listening Habits

This marks Year 3 of the brand's 'Wrapped' campaign.

Schick Hydro and Kevin Love Want to Reclaim the Phrase ‘Locker Room Talk’

With a web series that hopes to challenge toxic masculinity and encourage men to talk about mental health.

What It’s Like to Work With the Design Shops Behind Some of the Hottest Challenger Brands

Brands including Noken and Keeps share their experiences of working with shops including Gin Lane and Red Antler.

Meet the Surprisingly Small Group of Branding Shops Behind Today’s Top Challenger Brands

Just 3 such firms are responsible for the likes of Casper, Hims and Brandless.

Mercedes-Benz Will Return to the Super Bowl in 2019

This marks the brand's fifth appearance in the Big Game.

Coca-Cola Wiped Its Social Media Accounts, Then Relaunched With a Positive, Happy New Look

The brand chose World Kindness Day for its repositioning on Twitter, Facebook and Instagram.

Pandora Plans to Invade Your Holiday Travel With the Launch of ‘Sound On’

The brand will have over 1,200 pieces of content out in the wild.