PS260 launched shortly after 9/11, "a time we wanted to feel rooted" in the city, said Zarina Mak.
Current president of beauty and personal care will take over in 2019.
She first joined the organization in 2014.
This marks Year 3 of the brand's 'Wrapped' campaign.
With a web series that hopes to challenge toxic masculinity and encourage men to talk about mental health.
Brands including Noken and Keeps share their experiences of working with shops including Gin Lane and Red Antler.
Just 3 such firms are responsible for the likes of Casper, Hims and Brandless.
This marks the brand's fifth appearance in the Big Game.
The brand chose World Kindness Day for its repositioning on Twitter, Facebook and Instagram.
The brand will have over 1,200 pieces of content out in the wild.