Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

Serena Williams Encourages Everyone, Even Brands, to Stay Humble and Always Aim Higher

The superstar athlete and entrepreneur spoke at Adweek's annual Brand Genius awards.

Michelob Ultra Took Over the NYC Marathon, Supporting All Beer-Loving Runners Along the Way

The brand continues to invest heavily in the running community.

Covergirl Becomes the Largest Makeup Brand to Achieve Leaping Bunny’s Cruelty Free Certification

It's part of parent company Coty's greater mission to end animal testing globally.

56 Brands Including Nike, Amazon and Marriott Call For Protection of Transgender Rights

Major companies are standing up against the current administration.

This Holiday Season, Away Wants Its Customers to Do All the Talking

This year marks the brand's first major integrated marketing effort.

Spotify Threw a Colorful Day of the Dead Celebration to Honor Deceased Mexican Musicians

Plus special billboards that glow in the dark at night.

Why Do Some Subway Ads Get Rejected for Being ‘Overtly Sexual’ and Others Don’t?

Brands like Unbound and Thinx have had a tough time with the approvals process.

Need to Get Your Creative Juices Flowing? Try Recess, a New CBD-Infused Sparkling Water Brand

The product is geared towards the creative community.

Pandora Hires a New Head of Brand Marketing Following News of Its Acquisition by Sirius

Brad Minor joins the music streaming service from JPMorgan Chase & Co.

Iconic Brand Mascots Are Shaving (and Growing) Mustaches to Support Men’s Health

The Movember Foundation partners with Mr. Monopoly, Mr. Peanut and more.