Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

The Drone Racing League Is Changing the Way Brands Partner With Sports Leagues

Why more and more companies are leveraging DRL for content creation.

Activist Investor Wants Sweeping Changes at Campbell Soup, Made This Bananas Campaign to Explain

Third Point LLC calls for an entirely new board.

Lands’ End Is Touring the Country With Airstreams Modeled After Iconic Duffle Bags

The 'Heritage Tour' aims to educate consumers about the brand's history.

Why Sears Could Never Last, and What Other Brands Can Learn From the Iconic Retailer’s Demise

Analysts weigh in on the Sears saga and what other retailers should take away from this.

What’s the Secret Behind Pentagram’s Stellar Work? The Agency Has No CEO or Creative Directors

Pentagram has 21 partners in 4 cities, and its clients have included American Express, Buffy and Tiffany & Co.

Inside Papa John’s Transformation: How Diversity and Marketing Leaders Are Changing the Brand

A new campaign and a focus on diversity and inclusion are on the docket.

As Lyft Rapidly Gains Market Share, the Brand’s New CMO Will Be Tasked With Maintaining That Moment

Joy Howard replaces Melissa Waters after just two years.

How to Build a Successful, Sustainable Brand, According to Bumble’s Chief Brand Officer

Alexandra Williamson dishes on what it takes to connect with consumers today.

4 Lessons From Challenger Brands Bumble, Flipboard and More on How They Usurped a Market

Top brand leaders discuss how they’ve created customer loyalty while disrupting markets.

Brands Should Think Long and Hard Before Using Drones in Marketing, Says DRL CEO

Nick Horbaczewski shares a few tips for brands looking to test out some new technology.