WandaVision Ushers In Streaming’s Franchise-Dominated Future
Entertainment giants are eager to leverage beloved intellectual property to keep fans tuned in—and paying.
Warner Bros.’ Simultaneous Film Releases Need New Success Metrics, CEO Says
Streaming-centered releases require a 'whole different set of criteria' to replace opening weekend box-office results.
Lockdown-Driven OTT Growth a ‘Double-Edged Sword’ for Streamers
Changing consumer expectations bring new challenges, execs say at CES 2021.
Ozark and The Office Are Among 2020’s Most-Streamed Shows
As the theater business shifts, Nielsen plans to track the viewership of theatrical video-on-demand film releases in 2021.
OpenAP Debuts New Platform in Expanded TV Advertising Push
The consortium's new technology platform has found its first agency partner in Omnicom.
Roku Scoops Up Global Rights to Programming From Shuttered Streamer Quibi
Scripted series, reality shows and documentaries from the failed startup will be available to watch free on The Roku Channel.
Ricky Strauss Exits Disney+ in Wake of Streaming-Centric Restructure
Disney+ evp of marketing and operations Joe Earley will take over content curation duties at the streamer.
Peacock Launch Sponsors Look to Win Over Office Superfans with Home Office Confessions
Ad-supported viewing will include pause ad show trivia and show-inspired ads.
The 10 Most Consequential Streaming Moments of 2020
Executive changes, major announcements and shutdowns shaped the future of the industry.