Portrait of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television. She was previously a media reporter at Mic and Politico.

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WandaVision Ushers In Streaming’s Franchise-Dominated Future

CES

Entertainment giants are eager to leverage beloved intellectual property to keep fans tuned in—and paying.

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Warner Bros.’ Simultaneous Film Releases Need New Success Metrics, CEO Says

CES

Streaming-centered releases require a 'whole different set of criteria' to replace opening weekend box-office results.

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Lockdown-Driven OTT Growth a ‘Double-Edged Sword’ for Streamers

CES

Changing consumer expectations bring new challenges, execs say at CES 2021.

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Ozark and The Office Are Among 2020’s Most-Streamed Shows

CES

As the theater business shifts, Nielsen plans to track the viewership of theatrical video-on-demand film releases in 2021.

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OpenAP Debuts New Platform in Expanded TV Advertising Push

Programming & Performance

The consortium's new technology platform has found its first agency partner in Omnicom.

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Roku Scoops Up Global Rights to Programming From Shuttered Streamer Quibi

Streaming & OTT

Scripted series, reality shows and documentaries from the failed startup will be available to watch free on The Roku Channel.

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Ricky Strauss Exits Disney+ in Wake of Streaming-Centric Restructure

Streaming & OTT

Disney+ evp of marketing and operations Joe Earley will take over content curation duties at the streamer.

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No Office? No Problem, Says Netflix

Streaming & OTT

As the Steve Carell sitcom finds a new home, the streaming service has already moved on.

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Peacock Launch Sponsors Look to Win Over Office Superfans with Home Office Confessions

Streaming & OTT

Ad-supported viewing will include pause ad show trivia and show-inspired ads.

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The 10 Most Consequential Streaming Moments of 2020

Year in Review

Executive changes, major announcements and shutdowns shaped the future of the industry.