Ken Burke


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Tips for Optimizing SEM Efforts, Part 2

Performance Marketing

As the search marketing industry continues to boom, paid search budgets are ballooning. Top spenders have increased their paid search advertising threefold since 2010, according to the Search Engine Marketing Professionals [...]

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Tips for Optimizing SEM Efforts, Part 1

Performance Marketing

Search engine marketing has long been a top driver of online traffic and a key area of investment for e-commerce merchants. After all, using search engines as a resource dominates [...]

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Testing, Testing, 1, 2, 3

Ecommerce

During the economic downturn, marketers had to become smarter at e-commerce. Savvy marketers tested e-mail campaigns, offers, on-site merchandising and targeting. Now, as the economy recovers, they must build on [...]

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Get Personal

Ecommerce

In today’s economy, acquiring highly qualified customers while increasing the amount of products and services they purchase is of critical importance. By making small, manageable improvements, online merchants can increase [...]

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Boost Customer Experience

Ecommerce

After a challenging holiday season, merchants face seemingly paradoxical imperatives in 2009: Continue e-commerce growth while holding the line on expenses. Now more than ever, merchants must invest wisely to [...]

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Valued Promotions

Ecommerce

It’s February. Winter still has us in its grip and apparently, so does the economic downturn. Fortunately, there are specific things online retailers can do to mitigate its effects. The [...]

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‘Tis the Season to Buy

General

As e-commerce continues to be the bright spot in an otherwise clouded retail landscape, successful multichannel merchants will take advantage of consumers looking to shop more online due to the [...]

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Smoothing a Bumpy Ride

General

To combat the triple challenge of economic uncertainty, slowing market gains and seasonal swings, e-commerce merchants must shift focus to a previously neglected stage of the sales process: customer retention. [...]

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Humanizing the Web

Ecommerce

As the playing field levels for online retailers in terms of basic transactional capabilities—e.g., fast checkout processes, accurate shipping calculators, e-mail order confirmations—how can we increase sales and build competitive [...]

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Demystifying Social Computing

General

Social computing technologies are an increasingly vital part of consumers’ lives. Industry analyst Forrester Research reports that use of social networking sites grew a whopping 90 percent from 2006 to [...]

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E-commerce Link: Holiday Countdown

Ecommerce

Whether they start their shopping well before Thanksgiving or mere minutes before Santa climbs into his sleigh, holiday shoppers expect a broad choice of products, easy shopping, good prices and [...]

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E-commerce Link: Taming Web Analytics

Ecommerce

Most Web analytics programs churn out a mountain of data—some of it relevant and much of it not. The challenge marketers face is how to sift through that mountain to [...]

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E-commerce Link: Lights, Camera, (Sales) Action!

Ecommerce

Online video is riding a wave of popularity. Industry researcher Forrester Research reports that 34 percent of all Internet users view video online at least monthly, and 53 percent have [...]

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E-commerce Link: Smart Sending

Email Marketing

E-mail is one of the most cost-effective ways to reach customers with relevant offers. But the prospect of delving into your e-mail list can be daunting; which demographics will deliver, [...]

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E-commerce Link: Bypass the Inbox

Ecommerce

E-mail marketing may not be in a state of crisis, but it certainly is not as productive as it once was. Every marketer knows that it’s getting more difficult to [...]