Ko Im is the departments editor at Adweek, overseeing people, ideas and data stories. A former national TV correspondent and trending web host, she was an award-winning branded content producer. She is a Columbia Journalism graduate who has also written an e-memoir for millenials.
Lululemon Names Nikki Neuburger Chief Brand Officer
A veteran of Uber and Nike, Neuburger is stepping into a newly created role.
Infographic: Consumers Are Turning to Telehealth and Innovative Mobile Medicine Services
Americans are turning to mobile medicine as a supplement to healthcare coverage.
VIDEO: Inside the Sold-Out Schitt’s Creek Pop-Up in New York
Pop TV's first experiential event is an Instagrammable gift for Schitt's Creek fans.
Infographic: What (and Who) Influences Women to Consider New Products
Nielsen looked at how ads influence women to try new products in a disparate age of brand disloyalty.
Musa Tariq Interned and Mentored for Six Months Before Leading Airbnb Experiences
Airbnb Experiences' Head of Marketing Musa Tariq on finding his North Star on the CMO Moves Podcast from Brandweek.
Infographic: 22% of Americans Will Be Heavy Buyers of DTC Brands
According to Diffusion, retail purchases will grow over the next 5 years—despite stiff, direct-to-consumer competition.