Kristina Monllos

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.
Kristina Monllos is a senior editor for Adweek, where she specializes in covering brands, marketing innovation, consumer trends and pop culture.

New Balance Used Neuroscience to Track Consumer Attention and Trim Its NYC Marathon Ad

Nielsen's algorithm created a compressed spot.

Class-Action Lawsuit Alleges Avon Discriminated Against Pregnant Women

The suit challenges the company's brand message of female empowerment.

SodaStream Calls for an End to Plastic With a Singing Animated Turtle Who’s Voiced by Rod Stewart

They also launched a new website to further their mission.

Yellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Year

The wine company circumvents Anheuser-Busch's exclusive alcohol ad rights.

Avocados From Mexico Will Return to the Super Bowl With Another Humorous 30-Second Spot

It's the brand's fifth consecutive ad in the Big Game, but this time, it's from a new agency: Energy BBDO.

Peloton’s Aggressive Holiday Push Features Dueling Perspectives, and 2 Queen Covers

Meghan Trainor and Brett Eldredge each perform 'Crazy Little Thing Called Love.'

Lyft Erected a Mural of Unused Ballots to Show What It Looks Like When You Don’t Vote

The company is offering discounted rides on Election Day.

How the Colin Kaepernick Effect Has Changed the Conversation Around the Super Bowl

With performers bowing out of the Big Game, how will marketers respond?

SodaStream Created a New Device, the ‘Holy Turtle,’ to Remove Plastic In the Oceans

Device allegedly cleans up without hurting marine life.

Top Adidas Marketer Found Guilty of Fraud in College Basketball Corruption Scandal

James Gatto was accused of paying players to attend schools the brand sponsored.