Portrait of Kristina Monllos

Kristina Monllos

Kristina Monllos is a senior editor for Adweek, where she specializes in covering brands, marketing innovation, consumer trends and pop culture.

How Jesse Williams Helped MedMen Craft the First Cannabis Commercial

Brand Marketing

A new behind-the-scenes documentary shows the actor's work to contextualize the history of marijuana.

Create & Cultivate Founder Built a Business on the Belief That Female Entrepreneurs Deserve the Influencer Treatment

Brand Marketing

The company was born out of desire to put on fun—not stodgy—events for women.

Fast Fashion Is Destroying the Planet. Olivia Wilde and ThredUp Want to Give Clothing a Second Life


Asking consumers to buy used clothes with new line made up of 4,000 secondhand items.

Behind the Rebrand: How Dunkin’ Retooled Its Marketing to Become a Beverage-First Company

Brand Marketing

Inside Dunkin's makeover of its visual identity, restaurants, packaging and name.

Why AT&T Sees The Masters as Its Super Bowl, With Spots About 5G, Gender Equality and More

Brand Marketing

It tapped directors like Kathryn Bigelow and Michel Gondry.

Natasha Lyonne Shares That She ‘Wants to Direct More Ads’ in Q&A

TV & Streaming

The creator of Netflix's Russian Doll talks about what it's like to change her career.

Michael Avenatti Allegedly Attempted to Extort Nike for Over $20 Million

Brand Marketing

The lawyer was arrested today for charges including bank fraud.

Comedy Central, Sony Among SXSW Experiential Award Winners

Brand Marketing

Festival added a new award to the lineup.

Why Rent the Runway Used SXSW to Debut Its West Elm Partnership

Brand Marketing

An immersive pop-up helped dress and glam up sweaty festivalgoers.

Bumble Is Using SXSW to Make Intimate Connections With Attendees


A smaller activation space and one-to-one interactions bring the brand closer to festivalgoers.