Portrait of Laura Visco

Laura Visco

Originally from Argentina, Laura Visco helps steer the creative department at 72andSunny Amsterdam. She believes advertising can be an agent for social change, shaping people’s perceptions and culture, especially when creativity challenges the status quo, and has worked ever since to make sure she delivers on this. In 2018, she was named to Adweek’s Creative 100. Laura launched Invisible Creatives, an initiative aiming to get more female creatives in the industry by giving them more exposure to agencies and recruiters.


Silhouette of a person speaking through a huge mask saying diversity

Ad Festivals Still Have a Long Way to Go to Achieve Equality

Voice

Inclusivity and diversity are still just buzzwords.

Female Soccer star poses with a soccer ball in a red, white, and blue striped shirt that says "Dare to Shine"
A fist is raised in the air; on top of the fist cheer a handful of women

To Uplift Female Creatives, We Need to Actually Discuss Their Creativity

Agencies

Less emphasis should be put on their gender.