Lei Wang is the director of consumer insight at SPM Marketing and Communications. Lei has more than 20 years of experience helping big brands build a connection with its consumers around the globe. Prior to joining SPM, Lei was group planning director at DDB Chicago, head of planning at Leo Burnett Hong Kong and national planning director at JWT China.
3 Elements of Your Brand That Can Shine Through in These Harrowing Times
During these times of crises, choosing the right form of brand behavior and executing it at the right time can infuse more meaning to consumers’ relationships with your brand.