Portrait of Leonid Sudakov

Leonid Sudakov

  • Leonid Sudakov is president at Kinship.

    Four people circle around an easel; in the center of the easel is a rainbow colored heart

    Rainbow-Touting Brands Now Need to Practice What They Preach


    Pride Month may be ending, but that shouldn’t mean the support does.

    In the middle of a black background is an ear; surrounding the ear are a ton of speech bubbles

    Challenger Brands Are Shaking Up Product Marketing by Actually Listening to Consumer Needs

    Brand Marketing

    This is forcing larger organizations to change their ways.