Global Search Engine to Find Ad Women Launches Ahead of International Women’s Day

TBWA Stockholm copywriter Lina Franzon and Volt art director Johanna Johansson have been building it since 2016.

Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musician

PepsiCo's Super Bowl ads showed how effective the collaborations can be.

WPP CEO Mark Read Says ‘Work Remains to Be Done’ Despite Shares Soaring on Improving Revenue

The company's fourth-quarter and full-year results show better-than-expected like-for-like sales, but pressures persist in North America.

WPP Shifts Kantar Consulting Chief Into Global CEO Role at Geometry

Beth Ann Kaminkow replaces Steve Harding, who will retire.

WPP Hires Walmart’s Chief People Officer as Retailer Pulls Digital Ad Business From Agency

Jacqui Canney is set to take on the new role in June.

Former Mcgarrybowen Managing Director Returns as President of New York

Ida Rezvani has been serving as IHG global client leader at WPP since 2015.

Why 2018 Was Such a Banner Year for Essence, Adweek’s Breakthrough Media Agency of the Year

A key investment from WPP fueled an incredible run.

Meet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Life

'This made sense in a way nothing else really did,' says the beer brand's senior director of marketing Alissa Heinerscheid.

Waze Partners With WPP to Make Delivering In-Car Ads to Drivers Easier for the Agency’s Retail Clients

Though it sounds distracting, the app insists it's safe.

Hearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEO

She takes over the role following Scott Hagedorn's promotion to Omnicom Media Group.