Portrait of Lisa Lacy

Lisa Lacy

Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon. She has covered marketing and technology for more than a decade for publications like TechCrunch, CMO.com, VentureBeat, The Wall Street Journal, Dow Jones Newswires, ClickZ, Search Engine Watch and Search Engine Journal. She has a master's in journalism from Columbia University and a bachelor's in English from the University of Sussex in Brighton, England.


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How the Election Could Blow Up Holiday Retail Projections

Politics

Consumers are less likely to spend when they feel uncertain about the future.

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Walmart Pulls Gun Displays Following Protests Over Police Shootings

Adapting to Crisis

Firearms remain for sale in about half of its U.S. stores.

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Amazon Beefs Up Delivery Capabilities, Hits $96 Billion in Q3 Sales

Ecommerce

Many of its 350,000 recent hires have been in transportation.

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Walmart’s New Test Stores Signal Its Ambition in Omnichannel Retail

Agencies

Walmart is testing new stores.

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Adobe Forecasts Online Holiday Spend Will See 2 Years of Growth in Single Season

Brand Marketing

Expect a record-breaking $13 billion Cyber Monday, the biggest-ever day for ecommerce in the U.S.

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Play-Doh for Adults May Be the Most 2020 Product Innovation Yet

CPG

If you've ever wished it smelled like barbecue, you're in luck.

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Inside the Full-Funnel Media Plan for Walmart+

Ecommerce

Campaign focuses on special moments, football and saving time.

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Retail Holiday Season Dilemma: Virtual or In-Store Santa?

Retail

In-store Santas are a real gamble for retailers in 2020.

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With the Pandemic Behind It, China Prepares for a $40 Billion+ Singles Day

Ecommerce

Brands are doubling down on the world's biggest shopping holiday, 11.11.

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Why the Story of Prime Day 2020 Is What Didn’t Happen

Brand Marketing

Consumers had a lot of distractions this year.

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Female-Founded Figs Faces Heat Over a Sexist Video

Brand Marketing

Viewers also called out the brand for belittling doctors of osteopathic medicine.

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10 Early Takeaways From Prime Day 2020

Amazon

The pandemic has impacted some categories, but smart speakers and Instant Pots are as popular as ever.

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6 Ways Prime Day Will Look Very Different This Year

Amazon

Expect to see a handful of big changes among brands, retailers and consumers this Prime Day.

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How 2020 Paved the Way for $5-and-Under Retail

Programmatic

Popshelf, Dollar General’s new $5-and-under retail outlet, is brushing aside any notion that brick-and-mortar chains are on the way out. In fact, analysts Adweek spoke with say the store concept [...]

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Prime Day 2020 Expected to Generate Black Friday-Like Spend

Amazon

The Prime Day estimate is on par with Black Friday 2018 and about $1 billion shy of the biggest Black Friday on record.