Lisa Wehr


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Turn Your Site Visitors Into Loyal Customers

General

What are website musts? It’s not breaking news that simple navigation is preferred. Proportioned images to illustrate products and content are necessary, and having a credible site is a major [...]

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3 Things You Need to Know About Facebook’s Open Graph

Platforms

Facebook's Open Graph protocol provides marketers with significant opportunities, which makes even the king of search, Google, feel threatened. Open Graph has accounted for great changes in the world of [...]

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3 Tips to Avoid E-Commerce Failure

Ecommerce

Successful website redesigns are often easier said than done. Here are three tips that you can use now to increase your website’s usability and positively impact your bottom line:

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11 Tactics to Ensure Your Website Makes the Grade, Part 2

Design

Employing these tips will help ensure that your website is driving sales, leads and loyalty. The explosion of social media and various other marketing channels means your brand is more [...]

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11 Tactics to Ensure Your Website Makes the Grade, Part 1

Ecommerce

The explosion of social media marketing, iPhone apps and widgets combined with tried-and-true search engine optimization and paid search marketing has given businesses the extraordinary superhuman power to be everywhere [...]

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5 Reasons to Get Involved With Social Media This Holiday Season

Performance Marketing

This year, new trends have emerged out of the ruins of the recession. Frugality is in style, and consumers go online to discuss and review products, online ratings and hunt [...]

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eStrategies – 5 Need-to-Knows for Successful Social Media Marketing

Performance Marketing

Social media has taken off so quickly this year that, hopefully, by now you’ve set up social profiles on the appropriate networks to reach clients and prospects, and your brand [...]

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eStrategies – 5 Podcasting Best Practices

General

If you’re looking for a way to create meaningful, engaging, branded content with results that can be tracked, easily shared, drive sales, build your brand and boost your positions on [...]

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4 Tips to Improve Online Sales Based on the 2008 Holiday Season

Ecommerce

It’s April and spring is here — finally. While there’s sunnier weather outside, online it’s a much different story. Retailers are still feeling the shocks of an underperforming holiday season, [...]

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10 Good Reasons to Conduct an Eye Tracking Study

Design

The first time you heard about it, eye tracking probably sounded more like science fiction than fact. The idea that you could literally see your Web site through the eyes [...]

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The Search is On

Performance Marketing

Ask any long-time market-watchers — people who’ve seen economic conditions rise and fall — and most will give you the same advice during a downturn: Stick to the basics. In [...]

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Best Practices for Holiday Social Marketing

Performance Marketing

Recently, Oneupweb completed a study looking at 12 products and brands attracting noticeable online holiday buzz. We wanted to know why these brands were being talked about and how interest [...]

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The Opportunities and Pitfalls of Universal Search

Performance Marketing

In May, Google started a phased roll-out of its much-awaited Universal Search model. Through a new set of algorithms, Google Universal Search results now can include videos, maps, images, blog [...]

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Results Are In on SEM: Synergy Sells

Performance Marketing

Given that we provide integrated online marketing services at our firm, my team and I find ourselves persuading natural optimization clients to run paid search campaigns. And just as passionately [...]