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Lizz Kannenberg

Lizz Kannenberg is the director of content at Sprout Social.


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For Maximum Influencer Impact, You Might Need to Think Small

Social Pro Daily

Opinion: Make it easy for the people who already love your brand to recommend it.

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Pound-Sign Politics: What Government Agencies Can Learn From Hashtag Activism

Social Pro Daily

Opinion: While current political conditions have raised Twitter’s visibility in this capacity, the idea that the social platform could be used to spark social movements first emerged in 2011 with communication surrounding the Arab Spring uprising in the Middle East. As Twitter's platform has become more powerful and its user base has grown, the seeds sown in 2011 are coming to fruition for sociopolitical groups today.

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More Than a Pretty Picture: Demystifying Instagram Engagement for Brands

Social Pro Daily

Opinion: Let’s talk about Instagram for a second. With more than 600 million monthly active users who like posts an average of 4.2 billion times every day, you know it’s important, and you know your audience is likely there. But do you know why and what they’re doing on the platform?