Portrait of Lucinda Southern

Lucinda Southern

Lucinda Southern is media editor at Adweek, where she covers the business of media including publishers, social media platforms and digital transformation.

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The Washington Post Beefs Up Contextual Targeting in the Post-Cookie Era


Signal's launch represents the Post's desire to act as a deeper partner with brands.

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Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Built a Brand Safety Tool

Digital Transformation

Dow Jones has grown its volume of monetizable inventory threefold and improved the reach and effectiveness of advertiser campaigns.