Mark Tungate is a Paris-based freelance writer, author and editorial director of the Epica Awards. He decided to become a journalist while hunting and pecking on his grandfather's typewriter.
Clients Are to Advertising Creatives What Editors Are to Writers
Meaning that both know the feeling of having their hard work annihilated.
There’s Much to Be Learned From Classic French Luxury Brands
They've formulated strategies that consumers remain loyal to.
Media Needs to Establish Clear Boundaries Between Editorial and Sponsored Content
The lines have blurred, leading to reader frustration.
5 Reasons Why Award Shows Still Resonate With Creatives
Validation through receiving a recognition for your work is always appreciated—by the creator and also the clients.
10 Trends Shaping Travel Marketing Today
Digital increasingly drives our planning, but the goal is disconnecting.