Mary C. Long

Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.


Experiential Marketing and Social Media: A Killer Combo That Brands Aren’t Doing Right

Digital

Consumers want to interact and get to know the face behind the mask.

Your Company’s Tone on Social Media Matters More Than You Think

Digital

Consumer perception further impacts trust.

Smart Brands Integrate, Spot Trends and Tell Stories on Social

Digital

It takes more than a crack development team and a robust product to be revolutionary.

Pairing Declared Data With Social Sentiment for Marketing Mastery

Digital

Consumers opt to provide the insights or information requested.

3 Ways to Make Your Marketing More Customer-Focused

Digital

Opinion: Here’s what “customer orientation” really means.

How Social Media Can Help Your Startup Grow

Digital

Opinion: To increase your audience, go where the people are.

4 Ways to Use Social to Enhance Your Integrated Marketing Campaign

Digital

Many platforms tell one compelling story.

How Social Media Actually Boosts Efficiency in an Office Environment

Digital

Employees who take quick breaks can decrease stress and increase morale.

Have We Underestimated the Power of the Hashtag?

Digital

They have sometimes been considered dorky or, worse, spammy.

Why Your Multichannel Approach Isn’t Working (And How to Fix It)

Digital

Opinion: The people handling each segment belong to separate entities.