Matt Caldwell

Matt Caldwell is SVP of worldwide creative at Yes Lifecycle Marketing. Reach him at Matt.Caldwell@yesmail.com.


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More Mobile Devices Mean New Strategy for Marketers

Email Marketing

According to a recently published whitepaper from Yesmail Interactive, "Mobile Email Design—Marketing Fit for the Small Screen," currently more than 36 percent of emails are opened on a mobile device [...]