Portrait of Max Slonim

Max Slonim

  • With experience working and studying in Australia, China and the United States, Max Slonim has developed a keen global perspective which assists in his ability to apply marketing theory from alternative viewpoints. After several years leading creative media strategy for Nine Entertainment, Australia’s leading cross-platform media publisher, he moved to the U.S. to join Initiative in a global experience and strategy role.


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    Adweek Instagram

    For Hershey’s, the pandemic impacted Easter, the company’s biggest buying season which meant throwing their existing media playbook out of the window. New strategies emerged and carried the brand through [...]

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    Advertising Week

    The hero video should play with a preroll when you are logged in to the CMS, and when you are logged out.

    How the Young Lions Fostered a Sense of Hope for the Future of Advertising

    Digital

    Covering the impact of tech on advertising and the industry is dealing with its lack of diversity.