Portrait of Melinda Han Williams

Melinda Han Williams

Melinda Han Williams is the chief data scientist at Dstillery, where she is responsible for developing and implementing Dstillery's AI and machine learning solutions. She holds a Ph.D. in applied physics from Columbia University.

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Brands Can Avoid Ad Fraud by Understanding Its Ever-Changing Nature

Voice

When new detection methods come about, fraudsters learn how to sidestep them.

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How Unusual, Stand-Out Insights Offer Clues Into Audience Preferences

Brand Marketing

Sometimes the best way to market is not even on a brand's radar.