Melissa Campanelli

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.


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GNC May Sue Fox Over Yanked Super Bowl Ad

Performance Marketing

Super Bowl ads can be pivotal in rebranding and other marketing campaigns. The NFL having the power to pull an ad may cause marketers to rethink placing ads.

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Can Amazon Deliver This Holiday Season?

Ecommerce

The Amazon pilots union began running advertisements on Facebook and Google last week, targeting Amazon customers. If clicked on, the ads send people to the website “Can Amazon Deliver?"

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Total Retail Releases First Annual ‘Salary Benchmark Report’

Performance Marketing

Total Retail is announcing the release of its first annual "Salary Benchmark Report," a comprehensive analysis of retail executives’ compensation packages.

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Amazon’s Bezos Blasts Donald Trump

Performance Marketing

Jeff Bezos has publicly spoken out about Republican U.S. presidential nominee Donald Trump, specifically around how Trump is handling being scrutinized.

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Editor’s Note: eM+C Daily to Bid Farewell

General

After seven years of insightful and informative daily coverage of the digital marketing world, we here at the Target Marketing Group (TMG) have decided to cease publication of eM+C Daily. Today [...]

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Timely, Automated Emails Equal Marketing Success

Email Marketing

Timely and automated personalized marketing messages are far more successful in engaging customers than messages generated manually without the consideration of recent recipient actions, according to the 2014 Email Marketing [...]

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Happy Holidays From eMarketing + Commerce!

General

On behalf of the eMarketing + Commerce team, I want to wish you a happy holiday season and joyous new year! This will be the last eM+C Daily issue of the year, as [...]

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12 Takeaways From the All About eMail Virtual Conference & Expo

Email Marketing

eM+C has just had its' annual virtual email conference — All About eMail (AAeM) Virtual Conference & Expo on Nov. 14 and we are still reeling from it. It was [...]

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Top Tweets From All About eMail Virtual Conference & Expo

General

Here's a look at a few key takeaways via tweets sent during eM+C's All About eMail (AAeM) Virtual Conference & Expo that took place online last Thursday. AAeM is a [...]

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12 Actions for Multichannel Success

Performance Marketing

Be humble, be where your customers are and deliver high-quality customer service in every channel are just three of the 12 actions for multichannel success that were presented during a [...]

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Dela Quist on Increasing Email List Size and Frequency

Email Marketing

When it comes to email marketing, marketers have to free themselves from the fear of being perceived as spammers and go ahead and send more email messages.

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All About eMail Live! in Tweets

Email Marketing

Here's a look at a few key takeaways — and fun perspectives — via tweets sent during eM+C's All About eMail Live! conference, which took place on Jan. 31 in [...]

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HauteLook Wins Ultimate Email Championship at DMA2011

Email Marketing

In a fun, tongue-in-cheek session at the DMA2011 Conference & Exhibition this week in Boston, HauteLook was awarded the "Ultimate Email Championship" for its brand affinity email program.

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DMA2011: 9 Digital and Direct Marketing Trends for 2012

Performance Marketing

A more urgent need to manage data across channels, an increase in content marketing and the growth of integrated marketing technology programs thanks to acquisitions are three of nine digital [...]

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6 Best Practices For Holiday Email Campaign Success This Year

General

August may be the busiest month of the year for email marketers because it's usually when they begin planning their holiday email campaigns. How much should they increase their email [...]