Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.


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Forrester’s Global Head of Events on Shifting from In-Person Summit to Paid Virtual Event

Publishing

The events business has been hit hard by COVID-19, causing organizations to make decisions to either cancel events, postpone until it's safer to gather again, or make their events virtual. [...]

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5 Project Management Tech Solutions to Consider

Marketing Innovation

Editor’s Note: In Publishing Executive’s special report The Top Technologies Publishers Will Buy in 2018, Workflow & Project Management tools were one of the top 10 technologies publishers will buy this [...]

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The Art of Learning From Screw-Ups

Performance Marketing

Mistakes, much like a table saw missing its guard, are powerful teaching tools. And while some people quietly enjoy a taste of schadenfreude when all hell breaks loose for a [...]

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Honda Pops Up in the Mail Stream

Performance Marketing

In a recent mailing, automobile manufacturer American Honda Motor Co. chose to send a multi-fold self-mailer with a pop-up feature to showcase its new 2017 CR-V compact crossover SUV. Using [...]

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Preservation Alliance Rises to the Occasion

Performance Marketing

This Philadelphia-based and -focused nonprofit aims to protect the region’s historic buildings, communities and landscapes, while promoting their appreciation and appropriate use. In June 2017, the Alliance hosted its annual [...]

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TGI Fridays Celebrates Summer With Savings

Performance Marketing

A ubiquitous restaurant chain found in most U.S. malls, TGI Fridays focuses on providing diners with a casual dining experience that doesn’t skimp on options or savings. Let's look at [...]

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HelloFresh Wants Cooking to Be Fun

Performance Marketing

Meal delivery services are as popular as ever, with busy consumers wanting to make delicious, healthy homemade meals without hunting for recipes and spending too much time in a grocery [...]

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MOJO Ad Promotes Its ‘YAYA’ Research

Performance Marketing

MOJO Ad is a professional, student-staffed agency within the University of Missouri School of Journalism, and to promote some of its latest research, it sent out a YAYA Utopia package. [...]

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Eastern State Penitentiary Cooks Up a Creative Mailing

Performance Marketing

America’s most historic prison, Philadelphia’s Eastern State Penitentiary (ESP), is well-known for the variety of tours it hosts throughout the year. In this particular mail package, ESP highlights a fundraising [...]

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We Loved 2016

Performance Marketing

In a celebration of a great year in marketing and marketing coverage, here’s a mix of content that our audience loved and that the Target Marketing team loved working on [...]

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Select Comfort Makes Big Offer for a Good Night’s Sleep

Performance Marketing

As the manufacturer of the Sleep Number bed, Select Comfort is in the business of making sure consumers “Sleep smarter. Sleep better.” Based in Plymouth, Minn., the bed and bedding [...]

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National MS Society Sends a Big Message in a Tiny Package

Performance Marketing

The Bike MS: City to Shore Ride is a celebrated annual event where approximately 7,000 cyclists take to the road in an effort to raise awareness and funds for Multiple [...]

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Towson University Hunts for Passion

Performance Marketing

Towson University, home of Doc the Tiger and located in Baltimore County, is the second-largest public university in Maryland. Celebrating its 150th birthday this year, the school strives to find [...]

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Show Me the Money!

Marketing Innovation

While there have been a number of larger M&As occurring in the MarTech world, there seems to be even more funding provided by investors and received happily by companies.

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You, Too, Can Launch a ‘Prime Day’

General

Before you double over laughing and consider me one of the funniest ladies in marketing (aw, shucks, thanks!), let me explain. Amazon Prime is not some unicorn of the retail [...]