Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.
Forrester’s Global Head of Events on Shifting from In-Person Summit to Paid Virtual Event
The events business has been hit hard by COVID-19, causing organizations to make decisions to either cancel events, postpone until it's safer to gather again, or make their events virtual. [...]
Eastern State Penitentiary Cooks Up a Creative Mailing
America’s most historic prison, Philadelphia’s Eastern State Penitentiary (ESP), is well-known for the variety of tours it hosts throughout the year. In this particular mail package, ESP highlights a fundraising [...]