Michael Della Penna


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Participatory Marketing – Pull Marketing’s New Push

Performance Marketing

For more than 50 years, push marketing ruled the industry. But as the internet, new technology and communication channels emerged, so did a new paradigm that included asking and gaining [...]

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Email Strategies & Tactics Exposed: An Insider’s Look at American Airlines

General

In this month’s column, I want to talk a little about being proactive. So often companies fail to realize that one of the best strategies for growing their email lists [...]

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Email Strategies & Tactics Exposed: An Insider’s Look at Wells Fargo

Email Marketing

I’ve always been a fan of Wells Fargo. Aside from being a loyal customer, I’ve also admired their approach to email and lifecycle communications – particularly related to their mortgage [...]

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E-mail Strategies and Tactics Exposed: Saturn

Email Marketing

In the early days of e-mail marketing, closing the e-mail database gap was a key priority. In fact, according to MarketingSherpa’s 2008 Email Marketing Benchmark Guide, more than 75 percent [...]

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16 Ways to Prepare Your Web Site for the Holiday Season

Ecommerce

You can never be too prepared for the holiday season, especially after such a rough one last year. Now's the time to start preparing for a better Holiday '09. Try [...]

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E-mail Strategies and Tactics Exposed: Wine.com

Email Marketing

E-mail can be a powerful tool to drive return visitation, time spent, pages viewed, ads clicked, products purchased and more. Therefore it should come as no surprise that e-mail users [...]

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E-mail Strategies and Tactics Exposed: ProFlowers

Email Marketing

It’s been amazing to watch all the recession marketing articles and webinars appearing in trade magazines over the past few months.  Heck, a major ad agency even went so far [...]

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E-mail Strategies & Tactics Exposed: Expedia.com

Email Marketing

After being a road warrior for so long, my loyalty account offers over the past few years have been filled to the rim. While these promotions always sound enticing, who [...]

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E-mail Strategies and Tactics Exposed: WashingtonPost.com

Email Marketing

There’s been a lot written about the recent historic election of our 44th president, and there’s little doubt that brand Obama has forever changed the way politicians market themselves.

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E-mail Strategies and Tactics Exposed: An Insider’s Look at Exceptional E-mail – This month: Amazon.com

Email Marketing

Welcome to my new column, E-mail Strategies & Tactics Exposed: An Insider’s Look at Exceptional E-mail.Each month, I will evaluate exceptional e-mail communications and share my thoughts on what makes [...]

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5 Trends That Will Rock E-mail Marketing

Email Marketing

Let's face it: E-mail marketing has lost some of its sizzle. Maybe it's because the channel has matured. Or maybe it's because industry pundits continue to repeat the same messages [...]