Michael Goldberg


This is a Profile

TV and Tablet: Forging a Formidable Tag Team

General

One of the many buzzwords proliferating the marketing industry these days is "second screen." Second-screen adoption is the term used to describe the consumer trend of using a smartphone or [...]

This is a Profile

Luxury Brands Playing Into Online Video’s Appeal

General

Digital advertising for luxury brands is expected to skyrocket, with luxury brands planning to spend more on video, mobile, social media and rich media. In fact, 64 percent of luxury [...]

This is a Profile

E-Readers: Unparalleled Potential for Advertisers

Mobile

In the wake of the rising popularity of the e-reader, spending on printed books has slumped to record lows. Borders filed for bankruptcy last year and Barnes & Noble announced [...]