Michael Schoen, VP/GM, Marketing Solutions, Neustar

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Deterministic vs. Probabilistic: A Case of Mistaken Identity

Identity is not a cookie, a device ID or an email address. Applied effectively, identity provides a 360-degree view of the consumer no matter what device they’re using.

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8 Steps To Build a Customer Intelligence-Based Data Plan

It’s impossible to open any industry trade publication these days and not see a headline about data.