Portrait of Mike Sands

Mike Sands

Mike Sands is CEO of Signal, a company that privies provider real-time customer identity resolution solutions for brands. Mike Sands was CMO and COO at Orbitz before co-founding Signal.

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CMOs Can Learn How to Be More Progressive and Innovative From Gaming Brands

Brand Marketing

They're masters at embracing tech and creating personalized events.

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Why Identity Is the Core of All Ad Tech

The LUMAscape has for years provided the most elegant map that can be drawn for an industry as complex as our own.

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4 Ways to Embrace Omnichannel Marketing in 2013

Performance Marketing

Omnichannel is equally compelling to chief marketing officers as it is confounding because it promises the Holy Grail of marketing: the ability to seamlessly connect with consumers in real time [...]