Portrait of Minda Smiley

Minda Smiley

Minda Smiley is an agencies reporter at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.

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Awards Show Dedicated to Side Projects Names Inaugural Winners

Awards & Recognition

WindowSwap, a site that lets people virtually look out of someone else’s window, took home Best in Show.

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Domino’s Sends Creative To WorkInProgress, Ending 13-Year Relationship With CPB

Accounts

The independent agency begins its three-year partnership with the chain next year.

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Mother New York’s Managing Director Is a Club Promoter and PAC Co-Founder

C-Suite

Katie Longmyer most recently served as chief of staff for Miguel McKelvey, who co-founded WeWork.

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Oreo Gets Political With a New Ad Days Before the Election

AdFreak

The cookie brand wades into the discourse with a message of unity.

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MDC Partners Is Latest Holding Company to Post Q3 Organic Revenue Drop

Agencies

Chairman and CEO Mark Penn pinned losses on a ‘few specific Covid-impacted sectors.'

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WPP Retains Global Advertising Duties for Walgreens Boots Alliance

Agencies

It beat out Publicis in a review that started earlier this year.

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How Agencies Will Be Reshaped in 2021 as 50,000 Jobs Leave the Industry

Adapting to Crisis

A Forrester report predicts that positions will be cut over the next few years due to decreased marketing spend and an increase in automated services.

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Omnicom Sees Q3 Organic Revenue Decline

Agencies

On the company's earnings call, CEO John Wren said he expects a number of 'challenges and uncertainties' in the fourth quarter.

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Stan Richards’ Crisis Put a Spotlight on His Polarizing Way of Running an Agency

Leadership & Talent

‘It’s the weirdest place I’ve ever worked,’ summarized a former employee.

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IPG’s Q3 Earnings Take Slight Hit as Covid-19 Fallout Continues

Data & Insights

The holding company continues to shed real estate and reduce its workforce.