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Mitch Reames

  • Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.


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    From Escapism to Activism: How Animal Crossing Became a Warm Reflection of 2020

    Gaming

    #GlobalPrideCrossing highlights how social movements and brands have come into the game.

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    Even Without Fans in the Stands, Nascar Could Rake in Over $140 Million

    Sports Marketing

    The added whitespace in the bleachers is an incredibly lucrative brand advertising opportunity, according to GumGum Sports.

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    Nike and Jordan Logos Appear Over 100 Times in a Single Episode of The Last Dance

    Sports Marketing

    The exposure generates bump in brand value for both brands and others, like Gatorade and McDonald's.

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    To Connect With Gen Z, BMW Turns the Keys Over to Esports Organizations

    Esports

    The carmaker is playing up rivalries among five top esports organizations around the world.

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    Why Major League Soccer Is Bullish About Its Upcoming Esports Tournament

    Esports

    Lessons from Nascar and the NBA have guided its planning.

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    This Agency Brings a Virtual Slice of Las Vegas to Your Next Zoom Gathering

    AdFreak

    R&R Partners creates high-quality videos and stills to inject more life into the videoconferencing platform.

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    Formula 1 and Nascar Create a Roadmap for Esports Success in the Coronavirus Age

    Coronavirus

    Both race organizers put on popular virtual events last weekend and have tied in linear TV, too.

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    Gamers Are Fighting Misinformation About Coronavirus Crisis

    Esports

    Gamers vs. COVID-19 is a massive push to inform younger audiences.

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    Over 75 Pro Athletes Come Together in 36 Hours for Coronavirus Fundraiser

    Coronavirus

    Fans can win donated memorabilia on Athletes for COVID-19 Relief.

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    As Traditional Sports Leagues Pause During the Coronavirus, Esports Could Fill Some Gaps

    Coronavirus

    Many esports already take place online, so backup plans are more readily available.