Portrait of Mónica Marie Zorrilla

Mónica Marie Zorrilla

Mónica is a breaking news reporter at Adweek, based in Minneapolis, Minn. She previously served as a full-time reporter for Billy Penn and AL DÍA News Media in Philadelphia, focusing primarily on local weirdness and Latino culture. Mónica is a Miami native shivering in Minnesota.


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Sharing Success Insights at Adweek’s Fastest Growing Summit

Agencies

Honorees detail paths to business and personal gains amid challenges on various fronts.

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What Marketers Can Learn From Home Depot’s Beloved—and Sold-Out—12-Foot Skeleton

Adapting to Crisis

The 12-foot skeleton has become one of the most sought-out decorative pieces of 2020, mostly thanks to memes.

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Vungle Acquires AlgoLift to Optimize Its Mobile Advertising Capabilities

Ad Tech & Mar Tech

The in-app monetization platform's acquisition of the algorithm powerhouse will give advertisers actionable intelligence.

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Liquid IV Expands Its Flagship Product Line After Unilever Acquisition

CPG

Liquid I.V. has spent 2020 focused simultaneously on brand growth and in meeting the needs of a community navigating through Covid-19.

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Infosys Acquires Digital Services and Consulting Agency Blue Acorn iCi

Programmatic

The customer experience company will boost the IT giant's technological capabilities.

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ThredUp Rebrands to Reflect a New Generation of Proud Thrifters

Fashion

ThredUp's revamped look is lively and inclusive.

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Peloton’s Head of Marketing Dara Treseder on Making Moves Centered on Your Passions

Leadership & Talent

Prior to assuming her role as svp, head of global marketing at Peloton in August, Dara Treseder was a member of the fitness brand’s app, which offers a comprehensive library [...]

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King Arthur’s First Campaign Since Its Rebrand Showcases the Joys of Baking Together

CPG

A 60-second spot, OOH ads and sponsored podcasts will run through the end of 2020.

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How a Successful Live Chat Can Make a Virtual Event Even More Successful

Brandweek

Brandweek 2020 attendees weighed in on the community-building that transpired during panels and workshops.

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The Philadelphia 76ers’ New Leadership Duo on How They Pivoted During Covid-19

Sports Marketing

Katie O'Reilly and Brittanie Boyd discuss scrapping their 2020 marketing plans to focus on fan engagement initiatives.

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Pantone’s Newest Color Is an Ode to Menstruation

Marketing Innovation

The custom red shade was created for Swedish wellness brand Intimina.

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Jonathan Mildenhall to Lead Marketing at Challenger Bank Dave

C-Suite

The former CMO of Airbnb will lead all growth and marketing initiatives at the fintech app.

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Can You Hear These KFC Ads by Just Looking at Them?

AdFreak

Fried chicken gets the artistic touch in two spots by Geometry Argentina.

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Condé Nast Appoints Yashica Olden as First Global Chief Diversity and Inclusion Officer

Leadership & Talent

Hire follows public backlash and staff walkouts over alleged racism at the publisher.