Portrait of Mukta Chowdhary

Mukta Chowdhary

  • Mukta Chowdhary is director of creative strategy and insights at Fullscreen. Her love for human stories, everything pop culture and diverse perspectives is at the heart of her work at Fullscreen.


    A girl modeling in a colorful dress; the image is created from CGI

    How the Humans Behind CGI Influencers Need to Adapt to Consumer Needs

    Digital

    Lil Miquela isn’t making as good of an impression as real people.

    3 Ways to Determine if an Influencer’s Impact Is Real or Fake

    Brand Marketing

    It's sometimes hard to tell if followers are bought or genuine.