Portrait of Nathan Woodman

Nathan Woodman

Nathan Woodman is the founder and CEO of Proof, a boutique strategic and technology consultancy specializing in future-proofing digital media measurement and optimization. Nathan is an ad tech veteran and machine learning expert.

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The Current State of Digital Measurement by Attribution Is Flawed

Voice

Misguided metrics and the opportunity to use science to get measurement and optimization in digital marketing right this time.